Our team & values

Our team of advisers have over 100 years of experience between them, providing you with a dedicated personal service. We take the time to get to know you, to understand your individual needs and what you are looking to achieve, before advising you on the best mortgage for your circumstances.

We offer a free no obligation consultation and have access to the whole mortgage market. We also pride ourselves on looking after your future interests, making you aware of the insurance options available and how you can protect both you and your home.

Independent Mortgage and Insurance Advisors, Lincolnshire — We develop financial plans with you that enable you to reach your goals.

Our Team

Nicola Bentman

I love finding long-term financial solutions for my customers, getting to know them and their family over many years. I take the time to get to know each customer and understand their individual situation.

Nicola Bentman

Tony Senior

I like to offer a friendly, professional and customer-focused service. Being an independent mortgage broker means we can have a full view of the whole market and offer first class customer solutions.

Tony Senior

Sarah Ives

Originally joined ChoiceMortgages UK Ltd in 2002, but following a three-year career change in a different industry, I was tempted back in 2015 as I realised how much I like it here!

Sarah Ives

Alison Hinsley

My role in the business: like Sarah, I help Nicola and Tony, ensuring all the documents are accurate and deadlines are met. I bring experiences from other industries to my administration role; travel, construction and beauty.

Alison Hinsley

Choice Mortgages UK Ltd - Independent Mortgage and Insurance Broker, Lincolnshire

With exceptionally high standards in compliance, market knowledge and client service, we always go that extra mile to exceed expectations.

Our Values

Diligent

Mortgage and insurance applications are often complex and very detailed. This is not daunting; we enjoy the process and understand what is required for success. We have a passion for accuracy and precision, this is part of our service to our clients. We are proactive with our communication; we act swiftly on changes in the market and follow up with proposals to benefit our clients.

Reputable

We pride ourselves on our excellent reputation. This comes through offering the very best advice, service and support. Time and time again. Over the years we have developed strong relationships with lenders and underwriters, helping us develop the best bespoke solutions and build long term peace of mind for our clients. This is what makes us truly different.

Knowledgeable

We live and breathe the mortgage and insurance markets. We understand intuitively what is possible and best for our clients. We are always keeping up to date with the latest training and aware of the financial market developments. This enables our clients to have peace of mind that we are handling their requirements to the highest standards.

Professional

As an independent business we set our own high standards, to exceed our client expectations. We aim to be better than our peers in everything we do. Our highly efficient approach means we get you the offer faster than anyone else, we aim to reply within the same working day and be the best broker possible with the resources we have available.

Long-serving

Not only has our small team a combined financial experience of nearly 100 years, we enjoy developing long-term relationships with our clients. For some of our clients, we have become part of their financial plans and are working with all three generations!